Furniture retail in Kosovo is very fragmented with many low quality manufacturing workshops with a shopfront trying to sell their own product in one hand, and the are fiew  high priced imported furniture retailers that are targeting high net worth individuals, 

The VIP Mobilje is targeting lower middle class, middle class, and middle upper class customer segments with mothe than 200 home furniture product that are produced by sister companies, like Tefik Canga, Divani, Deco Home Furniture, Sofa Avantgarde, ElitteSofa, and Tedes.

Also other furniture producers are welcomed to be part of the retail sales in Kosovo and regional market.